Clubessential
Tailors custom integrated communication systems to enhance the traditions, interactions and sense of community of organizations such as clubs, associations, small businesses, charities, sports organizations, foundations, event organizers and work groups. (www.clubessential.com)
Multi-Page Product Brochure
Full-color brochure featuring the main product offerings. Last page has pocket for additional add-on product flyers and slot for business card insert.
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Add-on Product Flyer (Redesign)
Before: Multi-page, lengthy text with difficult-to-read technical jargons and outdated clip-art graphics.
Concept/Solution: Rewrote the brochure to more market-friendly language and scannable concise text. Enhanced the product description by relating lifestyle stock photography, illustration and screen shot.
Result: More inquiries and sale in conjunction with the main product.
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